Sound design for Soundm8, a dating app matching users according to their music preferences and geographical location.
Keywords: light, positive, trigger
Soundm8’s sonic identity is built around three sounds: the initial crackle of an LP, a heartbeat and a chime. More than a jingle, it’s a narrative sound identity. It was also used as the sound indicating a match between two users, and signifies the start of a new romance with optimism and discretion.